| | Potential Reach | Reach | Reach/Potential Reach, % | Frequency | Impressions | Unique Link Clicks | Unique Link CTR |
|---|
Norway | 80,000 | 43,347 | 54.2 | 4.05 | 175,569 | 1380 | 31.84 |
Sweden | 69,000 | 40,982 | 59.4 | 5.27 | 215,930 | 2252 | 54.95 |
UK | 800,000 | 190,203 | 23.8 | 2.96 | 562,231 | 5664 | 29.78 |
Total | 949,000 | 274,532 | 28.9 | 3.47 | 953,730 | 9296 | 33.86 |
- aIn Facebook Ads’ language, Potential Reach estimates the number of unique Facebook users who meet the targeting criteria of the ad. Reach refers to the number of unique Facebook users who saw the ad at least once and is different from Impressions which may include multiple views of the ad by the same users. Impressions specify “the number of times the ad were on screen” and, hence, is the product of Reach by Frequency, the average number of times each unique user saw the ad. Unique Link Clicks refer to the number of unique Facebook users who performed a click on the ad. CTR stands for Click-Through-Ratio and measures number of clicks per 1000 Impressions. Unique CTR can be interpreted as a response rate to the ad
