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Table 3 Comparative Analysis on Three Online Social Networks

From: How migrants manifest their transnational identity through online social networks: comparative findings from a case of Koreans in Germany

  Web 1.0
(Website A)
Web 2.0
(Facebook group B)
Web 3.0
(Postings on Twitter)
Descriptive Codes a) Sentiments ‘puzzled’, ‘confused’, ‘sceptic’ ‘disgusted’, ‘frustrated’, ‘determined’ ‘outrageous’, ‘weird’,
‘perplexed’, ‘angry’
b) Us vs Them Korean-German Migrants vs Koreans /Japanese East Asian (Women) in Germany (or in Europe) vs Germans in Germany Ethnic/gender minorities in foreign countries vs Racism/Sexism
c) Key messages - Counter argument against negative responses to the ad
- Nothing (little) is wrong with the ad
- Empowerment of Asian - Migrants in Europe
- Accusation of the message of the ad as stereotyping Asians
- Condemnation of Racism/Sexism in Germany (Europe)
- Empowerment of (East) Asians (women)
Interpretive Code d) Tones of voice Mostly calm, barely using the emotional words or exclamation mark Emotional words are often used, much more in the 1, 2 phases, relatively less in the 4,5 phases Highly Emotional, often with aggressive expressions and/or extreme generalisations
e) Expected Audience Korean people living in Germany, who may understand both Korean and German cultural contexts People concerning the issues from Korean- German relations - People concerning the discrimination issues from all kinds of subjects in the world
f) Identity
- Traditional Korean
- Antagonism based on the historical relation with Japan
- Naturalised Korean-Germans, having a different identity from Koreans in Korea
- A stereotyped East Asian
- Gender minority
- Minority amongst other migrants group in Germany
- (East) Asian
- Gender Minority
- Ethnic Minority
- Humans